Sending personalized emails to users can really help increase engagement, but many platforms like Mailchimp or Aweber still give the impression that the recipient is still part of a mass-emailing campaign.
The alternative would be to individually write an email to each user, but that can be time consuming – so what do you do?
If you’re using Gmail for your email provider, look into a script that will customize mass emails like this Mail Merge tool from Steffon Davis.
With this tool, you can send up to 1500 emails a day and I’ve used it to invite customers to the Community, send out my Welcome Kit or collect feedback.
Don’t get me wrong, Mailchimp is a great tool in and of itself, but there are times when a personal touch will make a huge difference.