Recap notes from CMX 2023 Summit session. Grammatical errors and typos are my own 🙂

Abstract

Measuring and incentivizing member engagement is perhaps the most challenging part of any community leader’s role. How do you build a system that encourages the behaviors you want to see more of in your community? How do you design reward mechanisms that highlight your most active members? Gamifying Community explores how incentivisation and play can be the key to unlocking truly engaged communities. Based on ATÖLYE’s proprietary engagement system called Blocks, the session is a deep dive for community practitioners to think about their own methods of measuring and incentivizing member engagement. – Leen Sadder, Director of Community, ATÖLYE

Notes

How to bring people together?

• Platforms that bring together around a common interest
• Create physical spaces
• Brand activation for co-creation and inclusivity

Launch leaning programs for leaders to gain skills to become responsible leaders and collaboration

Community-driven companies are the future

Gamifying Community

• Unlocking engagement potential through play and reciprocity (even exchange, give/take relationship)
• They were a physical space for community and had to transition to digital during COID
  • A curated
  • community of practice
  • with a space-enabled
  • free – wanted to focus on bringing the right people in and create value in a different way. Rethought currency system to be engagement-focused. Needed new incentifization model via gamification
  • membership model

Community Blocks

• A DIY, no-code, gamified incentifization system for small-scale, phygital communities
  • points members collect that add value to the community to unlock membership levels, perks and prizes

Base gamification on core values: connection + growth + impact = belonging

• Connection – fostering connection and relationship
• Growth – learning
• Impact – collaboration and co-creation

Add value to different tasks

• Introduction on Slack
• Attended an event
• Added high value to collaborating on a project

Bundle existing member benefits into locked levels

• Turn membership packages into different levels you can unblock. Each unlocked tiered access to space access, content and events, perks and partners, learning programs, etc.

Reward repeat behavior

• Created badges (10) and paired with one-off awards to indentify most-engaged members and create more value

Be scrappy

• There are tools to help, but test it out being scrappy (no-code) that is sustainable.
• Integrate into things that are already doing with tools that you are already using. – integrations
• Collect data to iterate program and how to ask members to commit to program.
• Use member handbook to communicate with community
• Fast launch to test out on membership
• play and have fun with it

Community Lab

• 10 years of experience in growing, burturing and mobilizing communities
• Created frameworks – playbook, toolkit, etc. for consultancy