Session 1 – Data

• Data
  • Benchmarking (Analysis happens as part of BM)
  • Forecasting
  • “Truth is in the trend, power is in the pattern”
• Tools
  • What to collect
  • how to collect it
  • Orbit, Common Room, Threado
• Chris Mercer measurement framework

Session 2 – Building a robust community with budget restraints

• Number of touch points attendees had before becoming a customer
• Scrappy tools
  • Autocrat – https://workspace.google.com/marketplace/app/autocrat/539341275670
    • sends email (HTML) to give certificate
  • Zapier: https://zapier.com/pricing