In this LinkedIn post of Rich Millington, he shared a case study of proving the value of a community by estimating the value in a statistically valid way since running a controlled experiment wasn’t feasible.

My Takeaways

Below are some of Rich’s examples:

1. Compare the generated revenue of active (> 1 post) vs. inactive members
2. Determine the revenue contribution of members who posted 1+ posts
3. Correlation of logging in at least once to revenue increase
4. Replying to a post and the probability that they will sign up for an additional course
5. How creating a new thread and is related to new course enrollments

Epic Quote

The takeaway? Not all engagement is equal.

The most valuable actions weren’t just any interactions. They were starting discussions, sharing resources, and responding to messages.

This insight led to a clear strategy:
→ Encourage thread creation.
→ Provide more downloadable documents.
→ Increase engagement in direct messaging.

– Rich Millington